DEBORAH BASHORUN

Developed and delivered automated daily, weekly, and monthly performance dashboards for 15+ NHS England metrics, reducing manual processing time by 10% while ensuring data quality and regulatory compliance.

Reverse-engineered Microsoft SQL Server databases to build an end-to-end Power BI dashboard for the Tobacco Dependence program, enabling the Pharmacy department to monitor KPIs and inform operational decisions.

Implemented robust data validation protocols and tracking standards, enhancing data accuracy by 5% through quality assurance processes aligned with NHS Digital requirements.

Streamlined data request fulfillment by leveraging advanced SQL queries and SSRS automated reporting, providing critical insights for national benchmarking and reducing monthly reporting by 8 hours.

Collaborated with clinical and operational stakeholders to translate complex data requirements into actionable technical specifications and present clear, accessible reports.

Trained analysts on reporting processes and best practices, enhancing team analytics capability across the organization.

Collaborated with product and engineering teams using Agile methodology to design a web3 onboarding experience, informed by user research and usability testing for optimal user journey.

Implemented a comprehensive design system and component library, reducing design-to-implementation time by 15% through standardization and fostering cross-functional collaboration.

Conducted quantitative and qualitative research to identify user pain points in KYC/AML compliance flows, developing balanced solutions for regulatory requirements and user experience.

Analyzed user engagement metrics using Microsoft SQL Server and Excel, generating recommendations that increased platform engagement by 9.5% through targeted UX improvements.

Conducted comprehensive analysis of sales performance, customer segments, shipping costs, and profitability with Power BI and SQL, identifying revenue optimization opportunities and informing logistics strategy.

Collaborated with sales and marketing teams to define critical KPIs, then designed and built interactive Power BI dashboards to visualize performance metrics and enable data-driven decision-making.

Translated complex shipping cost analysis into clear, actionable insights for senior leadership, effectively bridging technical findings with business strategy.

Iteratively improved dashboards based on stakeholder feedback, ensuring high usability and adoption across non-technical teams.

Conducted online surveys and analyzed user feedback to identify pain points and opportunities, translating findings into product recommendations for an AI-powered shopping assistant app.

Analyzed Instagram engagement metrics to develop a targeted content strategy, resulting in a measurable increase in audience interaction and content performance.

Collaborated with cross-functional teams on diverse client projects, effectively balancing user insights with business objectives and brand strategy.

Designed and conducted A/B testing on an API token security feature within a web application, analyzing results that showed a 9% increase in NPS score through improved user trust and security perception.

Collaborated with product and engineering teams to deliver features generating annual savings of 1,000+ hours and $22K per person for the Support team, demonstrating ROI through data-informed design decisions.

Conducted rapid prototyping and usability testing on a co-provisioning resources feature, analyzing user behavior data to reduce Time to Value (TTV) and increase feature adoption.

Partnered with non-technical leadership to define member engagement KPIs and developed monthly Power BI dashboards, enabling data-driven strategic decisions for a 2,500+ member organization.

Owned member database management, ensuring 100% data accuracy through implementation of validation checks, standardization procedures, and quality controls in Excel.

Improved data collection efficiency by 45% through process optimization, consolidating incomplete data from multiple sources and implementing data quality frameworks.

Analyzed member engagement patterns to identify growth opportunities and inform outreach strategies, which increased attendance by 40%.